▼▼▼ Get more people to visit your blog by using these free SEO tips...
I recently got into an email chat with Kevin from 20sMoney.com about strategies for getting more people to visit our blogs -- and though he's more into building a readership (which is great) than fast, newsy, SEO traffic -- I thought I'd post up the tips I gave him in an email, since I was just comment chatting with Jodi over at Values, Reviews, Business about learning SEO to drive more traffic to her site.
Anyway, here are the tips I gave Kevin in the email, which I'm hoping will help my other readers:
I generally check Google Trends daily when I want a lot of traffic. (Also, don't forget to check Twitter's trending topics.) Then I pick a topic to post about, and post about a lot of them. Google Trends updates every hour.
For example, my 2nd-most popular post at that moment was about WormShield recall.
I hadn't even heard of WormShield nor the recall until I saw "wormshield recall" was a hotly-searched for term on Google Trends yesterday. So I wrote a quick post about it.
Notice that SEO (Search Engine Optimization) techniques dictate these kinds of things I did that seem to get you higher Google rankings:
1 - I put "WormShield Recall" as the first words in my post title -- that's the term I'm trying to get ranking for, so I put it FIRST in the post title, and try to repeat it in the post title for good measure. I wouldn't want to say "Did you hear about the WormShield Recall?" because that puts "wormshield recall" all the way down in the 6th and 7th position in my title and that's not as good as up front. And I definitely wouldn't want to say "Guess what heart med for dogs was recalled?" or something cute and pithy that we learned in journalism class. That stuff doesn't work for Google -- not if you really want the eyeballs and dollars seeking you.
2 - Generally, since I've got my Google ads after my post title, I'll repeat that same post title below and wrap it in header tags. Do you know about header tags? H1 tags tell Google what's most important on the page, H2 next most important, h3 and so on. So my post titles are always wrapped in header 1 tags in my theme and then I'll wrap the second post title in h2 tags like such in the HTML side of my post.
Sometimes I'll put my labels in h3 tags or subheads to break up long posts. (Just right-click on the white space of the page of the post and choose "View Source" to see what I'm talking about with the h3 or h2 tags wrapped in greater and less than signs.
3 - I repeat whatever term I'm trying to rank on several times throughout the post. At least a couple of times in the first paragraph. But generally you want the search terms to appear about 5% of the whole text of the post.
4 - Include misspellings and stuff you've just heard about on TV:
My most popular post right now is one I saw on TV about Zhu Zhu Pets, which I knew people would type in as "Zoo Zoo Pets" so I wrote one post with both spellings, and one with the correct spelling only:
Just like when I saw the Sketchers Shape Up shoes commercial on TV, it piqued my interest, so I immediately wrote a post about it. Sometimes the stuff that's getting lots of pub on TV hasn't hit the net as much yet, so you can get good rankings for it.
Anyway, you'll notice that many of my posts have Amazon products all over them -- and for popular products like those, people are buying them like crazy. So you can suppliment your Adsense income with Amazon Associates income.
Try a few SEO tips on your blog and see what works.