Tuesday, June 16, 2009

Microsoft Sues Trio for Click Fraud, Saying They Earned $250,000 Thru Their Scheme...

You read about click fraud -- how people use automated scripts to click on ads of a competitor a bunch of times to drain their advertising campaigns, therefore making their own ad campaigns more successful -- and now Microsoft is suing a trio of people they say earned $250,000 last year doing just that.

Microsoft is suing three people for $750,000 -- and it makes me glad I no longer use Google Adwords to try and promote products. Who know how many people are paying good money for ad campaigns and click fraud is happening to them?

Paying for great ads, but automated scripts, not customers are clicking on some of the ads. I guess this will be a real lesson for anybody using black hat techniques like automated scripts to create click fraud to stop doing it. Today.

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Paula Neal Mooney