So I just read a Time magazine review of the book Meatball Sundae by Seth Godin.
I mean, who the heck knew that 47-year-old Seth Godin got his first email address 30 years ago when he was in high school, and way back in the mainframe days recognized the value of the future face that is the crazy-popular Internet?
Who knew he sold his company to Yahoo for something like $30 million bucks?
Not I, but now I do...
So, Seth's predictions for the future of net marketing?
It's less volume, more precision.
For example, the whole long tail concept is so yesterday.
These days, it's more about who is the go-to person, instead of how many things you can cram in one place.