Meatball Sundae book by Seth Godin: It's no longer all about long tail marketing -- Who, not how many...

So I just read a Time magazine review of the book Meatball Sundae by Seth Godin.

I mean, who the heck knew that 47-year-old Seth Godin got his first email address 30 years ago when he was in high school, and way back in the mainframe days recognized the value of the future face that is the crazy-popular Internet?

Who knew he sold his company to Yahoo for something like $30 million bucks?

Not I, but now I do...

So, Seth's predictions for the future of net marketing?

It's less volume, more precision.

For example, the whole long tail concept is so yesterday.

These days, it's more about who is the go-to person, instead of how many things you can cram in one place.

Comments

Anonymous said…

It is hard to believe that long tail would go by the wayside. This sounds like an intersting read.

Saturday, March 22, 2008 10:39:00 PM

Anonymous said…

Looks like a good read .. I'll probably drop by the bookstore tomorrow to see if its worth it. Thanks.

Monday, March 24, 2008 3:45:00 AM

Anonymous said…

First email address 30 years ago? Certainly shows a lot of foresight! Now please just tell me what the next big thing's going to be... Biotech? Nanotech?

Wednesday, March 26, 2008 4:32:00 PM

Anonymous said…

Hey Paula,

No doubt Seth knows his stuff.
I look forward to reading this!
Great Blog ... continued success.

Thursday, March 27, 2008 2:14:00 PM

Anonymous said…

Thanks for sharing! It looks like it would be an excellent book to read -- I'll have to look into it!

Friday, March 28, 2008 11:22:00 AM

Paula's List of Blogger Salaries...Are you on the list?

Update: For those who continue to enjoy this post, check out my website about 50 real online people making more than $50k per year , and my page where I update my online salary . UPDATE: Before you read any further or especially link to this old list, please check out "Paula's New List of Blogger Salaries (and Webmasters, Affiliate Marketers, Content Scrapers, Domainers and any other title you can think of) June 2007" by clicking here! ~ Thanks, PAULA NEAL MOONEY by Paula Neal Mooney One of my favorite features in Parade magazine is the issue where they grab a random sampling of people and report their incomes -- from the millionaires to the working poor. Since I'm fascinated with how much money bloggers and webmasters are making nowadays, I've created a similar list -- a random sampling of people making money on the net. Who's on Paula's List of Blogger and Webmaster Salaries? I spent hours and hours scouring the internet for the last-reporte...

Paula's New List of Blogger Salaries (and Webmasters, Affiliate Marketers, Content Scrapers, Domainers and any other title you can think of) June 2007

FIND OUT HOW MUCH BLOGGERS REALLY MAKE ONLINE -- CHECK OUT THIS NEW WEBSITE ABOUT MONEY-MAKING ONLINE CALLED 50 OVER $50K... by Paula Neal Mooney The time has come. The time is now. Paula N. Mooney will you please publish that list now?! (Yes, I fancy Dr. Seuss' iambic pentameter.) My WebMaster blest me with a viral post called "Paula's List of Blogger Salaries," and the response was so wonderful, here lies an update. It's bigger and better than ever before with more pics, and double the amount of bloggers, webmasters, domainers, affiliate marketers (or a smidgen of some or all of those titles) and their reported incomes. How Much Do You Make? Money is funny. The abundance of it, the lack of it, the subject of cash in general gets attention. While some invoke their choice not to post their online income nor discuss it at all, I've always been of the Suze Orman mindset ever since I read her first book. Suze encourages people to talk ab...

† Tissa Godavitarne - Scam? Hoax? Or Internet Marketing Genius? Read these reviews...

UPDATE - I can't do it. Just as soon as I signed up with Tissa's people search engine, I cancelled. I just don't feel right about helping people find other people's addresses and phone numbers. AND THIS PRIVACY ISSUE IS GAINING STEAM. CHECK OUT THE CONTROVERSY BREWING OVER THE MYLIFE.COM PRIVACY SELLING ISSUES THAT TISSA USES TO PROVIDE THE PEOPLE SEARCH ENGINE INFO. I know I could probably make money with it, but it's just not sitting right with my soul. Back to the drawing board. I know better things await... I kept trying to rationalize that many people could use the people search engines for good purposes, like reconnecting with old classmates and finding deadbeat dads and such -- but the reality is that if just one person uses them for nefarious purposes, I just don't want to be a part of that. I wonder if Tissa would care if people found out the address of his fabulous home, and came a' knocking on his door? How I Bought a Brand New $1.2 Million Dolla...

PAULA NEAL MOONEY

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