I was playing around on my favorite new website called StatBrain.com -- a site that tells you how many visitors a website gets per day.
I saw that TechCrunch.com gets around 2,045,233 visitors, and that my WatchFreeEpisodes.com estimated visitor count was correct at around 2,410 per day.
Then I plopped in PerezHilton.com -- expecting to see visitors in the millions (since it's been widely believed he get upwards of 3 or 4 or more million hits per day) and was surprised to learn he "only" gets 690,436 visitors per day.
A quick confirmation with Alexa, ranking TechCrunch.com, TMZ.com and PerezHilton.com together confirms that TMZ and Perez are running neck and neck, and since TMZ gets around 631,530 hits per day -- this lines up with StatBrain.com's stats saying Perez gets far less that the millions of hits proclaimed.
Of course, those 690,436 or so visitors could be clicking around a lot on his site, and are nothing to sneeze at.
But methinks this is a bit of brilliant marketing.
Tell everyone you're getting millions of hits and eventually the rumor will spread like wildfire, causing advertisers to throw money at you left and right.
After all -- who but us techies are really gonna check this stuff?