Black Gold: The Movie that will Roast Starbucks

by Paula Neal Mooney

Just as Super Size Me became the bane of McDonald's existence and Fast Food Nation fictionally treaded upon the e-coli scare at Jack in the Box and Mexican-immigrants-as-underpaid-workers controversy, now comes Black Gold threatening to do the same to the Starbucks leviathan.

Black Gold received lots of attention at Sundance in January, and only then would Starbucks Corp. reportedly grant interviews to brothers Nick and Mark Francis, the ones who shot the Black Gold documentary, which shows the abject poverty among Ethiopian coffee growers.

Starbucks sent an email saying Black Gold was "inaccurate and complete" to the coffee giant's UK Starbucks employees, but the chief executive of Starbucks will meet soon with an Ethiopian prime minister.

I'll lift my grande mocha and hope that Black Gold will force Starbucks to play nice, and dole out more of the 4 bucks a pop -- or, a fabulous Starbucks vanilla latte, I should say -- that us Starbucks consumers pay (I'm willing to pay more) to the poor growers who work their backs out to bring it to us. Amen.

Check out the trailer of Black Gold now.

Bookmark me at and drop back in to see what I'm up to next. Blessings and love, Paula

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Alicia said…
For those of you who are interested in the issue of Fair trade, there is a powerful documentary out called “Black Gold,” that documents the lives of Ethiopian coffee farmers and clearly demonstrates why all of us should be asking for Fair Trade coffee. The film was recently released in the theater but is now available to the public on DVD via California Newsreel. You can read more about the documentary or pick up a copy of it here at

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