New Jay-Z Video "Show Me What You Got" Spotlights Champagne

Updated Post: Antique Gold or Gold Bottles of that Ace of Spades?

The New Hip-Hop Brew?

So I guess Cristal is out, and Armand de Brignac is in. Following a public "brewhaha" when Frederic Rouzaud, the managing director of Louis Roderer Cristal, dissed hip-hopper's like Jay-Z's predilection for his tasty bubbly, Jay Z's 40/40 Club decided to no longer serve Cristal to their customers.

Jay-Z also said he wouldn't partake in Cristal in his personal life either.

Now Jay-Z, the self-proclaimed h-to-the-izzo, or "Jehovah" of rap, has come out of retirement in his new "Show Me What You Got" video, which features a striking gold bottle of more sparkling stuff.
I must admit, the bottle of Armand de Brignac Champagne is striking.

"Gold Bottles of that Ace of Spades," the rapper calls it. No doubt plenty of other poseurs will be doing some mad Googling to get their hands on a beautiful bottle to pour on some sad half-naked girls in their new videos.

Lots of luck, fellas! I hear the potent potable is hard to get your hands on.

Read all about it...

Visit Armand de Brignac at for more info or this site for all the hub-hub my original blog entry caused.




Anonymous said…
Please check out this link:

Sorry to burst the bling bubble, but this stuff does not even exist. Yes the vineyard has been around for 200 years but Armand De Brignac has not been made for years.

The same guy that put up the Armand De Brignac website admitted to that this is a dormant brand. Hasn't been made for years. Here's part of what he said.
"So here’s what Barish told me: Armand de Brignac is real, to the extent that it’s a real bubbly wine, made by a real French champagne maker, Cattier, and in that it has been approved by the Comité Interprofessionel du Vin de Champagne (CIVC).
The brand itself is also, technically, an actual French brand of champagne.

But here’s where things get interesting. Armand de Brignac is a dormant brand. Cattier has owned it for some time, but the company hasn’t used it for anything in decades, according to Berish. To get approval from the CIVC to call it champagne, however, Berish says, Sovereign and Cattier needed to use an old, previously approved name. So the brand is not one that is currently “enjoying success as a premium, high-end brand in France,” as the press release might have you believe.

So this is, for all intents and purposes, a new brand of Champagne. Berish’s company, which also distributes niche brand 3 Vodka in the U.S., has been planning it with Cattier for the last four years. The bottle’s design is new, it’s a unique blend of grapes, and it will see its first commercial release in North America before Christmas of this year. This isn’t anything too radical in the high-end spirits market. In some ways it's similar to the way that Sidney Frank created the Grey Goose Vodka brand out of nothing, declaring the “World’s Best Tasting Vodka,” even though we’d never really heard of French vodka and even though it hadn’t, in fact, existed before 1997."

Here's the link again:

That whole, "This is a 200 yr old champagne, which is popular is France..." blah blah blah is BULL. Stop the lies!!!
Anonymous said…
I am sure you are correct about the details of this "new" Champagne, but it is still going to sell. I personally have sold wine and liquor for the last few years and currently sell the luxury brand, Effen Vodka. The people that are drinking Cristal or G.G. are under the impression that it is the best Champagne or Vodka to buy.

It drives me crazy because consumers most often purchase these products based on brand recognition (not quality as much)and usually price (the higher the better). NY clubs are still pumping through Cristal and will continue to do so just based on the name and because it's CRISTAL!

Yes, consumers will definitely try this Armand de Brignac Champagne and as long as it is drinkable, will probably reorder it. The trend will take some time to develop, but I can see it eating into Cristal's sales years from now.
wine said…
Brands are just that: brands. There is nothing inherently positive about that, nor negative. The champagne doesn't have to be good, it just has to appeal to a certain demographic.

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