Hello, I'm Paula Mooney

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Wednesday, December 26, 2007

Goodbye SEO, Hello SEM!

So I'm finally taking a lesson from my last post, "Does Google rank money-making websites lower?" and switching from SEO (search engine optimization) to SEM (search engine marketing) to drive traffic to my websites.

I'd tried a Google Adwords campaign before -- without much success.

But now I've learned how to create better Google Adwords campaigns and make money with Google Adwords, so I'm happy to give it another try.

Thursday, December 20, 2007

Does Google rank money-making websites low in their search-engine pages?

A funny thing happened on the way to the bank.

Google stole my traffic.

To put it more precisely, a few of the websites I set up with "buy online" somewhere in the URL were dropped down low in Google's SERPs.

It was a noticeable change. One week pageviews hovering around 2,000 daily -- the next week hovering much lower.

Ranking high for certain terms, the next day that same ranking taken away. And then given back. And then taken away again.

Could it be that the mysterious Google algorithm is set up to check URLs with "buy" or "download" in their URLs?

We know that Google probably checks the expiration date of the URL to take sites with domain expiration dates longer than one year away more seriously, but I think it also checks how much free traffic they're giving to affiliate marketers and the like.

Google penalizing money-making sites?

Google gives a clue towards its attitude towards money-making sites on their "reconsideration request" page, which forces you to admit your site "...no longer violates Google's quality guidelines...." even if you didn't violate them in the first place, then states:

"In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reconsidered."

Some say this is Google's way of forcing money-making sites to use Google Adwords to promote their websites instead of merely good, hard blogging SEO work for free.

Anyway, I submitted my reconsideration request. We'll see what happens....

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Thursday, December 13, 2007

Happy 2nd Birthday to You, Blog...

My very first post on this blog two years ago -- December 13, 2005 -- was Motherless.

And boy oh boy, if I could've seen how far my God would've brought me from that cold winter day to this one...

Nearly 20 websites later, with me begging Him in Target today for them to turn more than enough profit to pay the Amex bill and then some, He still is providing abundantly.

So Happy 2nd Birthday, blog.

Love you, still with you, but gotta also take care of my other kids, too, now.

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Monday, December 10, 2007

Top 20 Things People Want to Buy Online...

I absolutely love that Yahoo Buzz log.

At the BlogHer conference, I sat next to a woman at dinner who contributes to the Yahoo Buzz log and I fawned over it.

She couldn't believe people love reading it that much.

I love them even more now that they came up with this list of Top 20 things people want to buy online right now.

To an online affiliate marketer, this stuff is gold.

Speaking of which, why are people trying to buy gold online?

And what kind of stars are they trying to buy?

Oh, I see...they're really buying the ones in the sky.

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Paula Neal Mooney